Drivers and barriers of mobile marketing: Perceptions from Australian marketing managers
Date
2006
Authors
Rao Hill, S.
Editors
Ali, Y.
Dessel, M.
Dessel, M.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of ANZMAC 2006/ Yunus Ali, Maria van Dessel (eds.)
Statement of Responsibility
Conference Name
Australia and New Zealand Marketing Academy Conference (2006 : Brisbane, QLD)