Exploring organisational drivers of trust in cross-border business-to-business relationships: The case of service exporters
Date
2009
Authors
Quester, P.
Lu, V.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
EMAC 38th Conference : Audencia Nantes, France, 26-29 May 2009 : conference proceedings / Helfer, J.-P. and Nicolas, J.-L. (eds.)
Statement of Responsibility
Pascale Quester and Vinh N. Lu
Conference Name
European Marketing Academy Conference (38th : 2009 : Nantes, France)