Exploring organisational drivers of trust in cross-border business-to-business relationships: The case of service exporters

Date

2009

Authors

Quester, P.
Lu, V.

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Conference paper

Citation

EMAC 38th Conference : Audencia Nantes, France, 26-29 May 2009 : conference proceedings / Helfer, J.-P. and Nicolas, J.-L. (eds.)

Statement of Responsibility

Pascale Quester and Vinh N. Lu

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European Marketing Academy Conference (38th : 2009 : Nantes, France)

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