How online shoppers behave : describing and comparing patterns in online supermarket shopper behaviour /
Files
(Published version)
Date
2014
Authors
Anesbury, Zachary William,
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
The purpose of this research is to describe the behaviour of online shoppers. How much time they take selecting an item, how many pages they view, which page they select from and which display settings and navigational tools they use throughout their shops. The behaviour of shoppers will be compared between competing online retailers. This will determine if varied online shopping interfaces impact behaviour. Previous literature also suggests that younger shoppers are more likely to adopt online shopping first and therefore comparisons between demographic groups will also be analysed.
School/Discipline
University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
Ehrenberg-Bass Institute for Marketing Science.
Ehrenberg-Bass Institute for Marketing Science.
Dissertation Note
Thesis (Masters by research)--University of South Australia, 2014.
Provenance
Copyright 2014 Zachary William Anesbury. This work is made available under the Creative Commons Attribution-NonCommercial-NoDerivs Australia 3.0 licence (http://creativecommons.org/licenses/by-nc-nd/3.0/au/)
Description
1 ethesis (136 pages) :
colour illustrations.
Includes bibliographical references (pages 131-136)
colour illustrations.
Includes bibliographical references (pages 131-136)
Access Status
506 0#$fstar $2Unrestricted online access