A comparison of consumer based measures of brand equity: a replication and extension study /
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(Published version)
Date
1999
Authors
Mackay, Marisa Maio.
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thesis
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Abstract
School/Discipline
University of South Australia. School of Marketing.
School of Marketing.
School of Marketing.
Dissertation Note
Thesis (MBus)--University of South Australia, 1999
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Copyright 1999 the author. This item has been reproduced by the University of South Australia here in good faith. Attempts to contact original copyright owner(s) are ongoing. We would be pleased to hear from copyright owner(s).
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506 0#$fstar $2Unrestricted online access