Measuring the Accessibility of Brand Associations
Date
1997
Authors
Sharp, B.M.
Romaniuk, J.T.
Editors
Reed, P.
Luxton, S.
Shaw, M.
Luxton, S.
Shaw, M.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
ANZMEC 97, 1997 / Reed, P., Luxton, S., Shaw, M. (ed./s)