Relationships Between Usage Categories, Image Responses and Probability of Purchase
Date
2000
Authors
Romaniuk, J.T.
Editors
Wierenga, B.
Antonides, A.
Antonides, A.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Marketing in the New Millenium, 2000 / Wierenga, B., Antonides, A. (ed./s)
Statement of Responsibility
Conference Name
29th EMAC Annual Conference (European Marketing Academy Conference) (23 May 2000 : Rotterdam, The Netherlands)