Approaches to learning and student self-efficacy in Project-Based Marketing education
Date
2010
Authors
Habel, C.
Habel, C.
Editors
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Conference paper
Citation
Proceedings of the 33rd HERDSA Annual International Conference, 6–9 July 2010 / M. Devlin, J. Nagy and A. Lichtenberg (eds.), 12p.
Statement of Responsibility
Habel, Chad and Habel, Cullen
Conference Name
Higher Education Research and Development Society of Australasia Conference (33rd : 2010 : Melbourne, Australia)
Abstract
This study explores academic practice and student outcomes in three Marketing topics at an Australian university. A questionnaire collected data on approaches to learning and academic self efficacy, and data analysis sought to explore relationships between these two constructs as well as the effect of study after the topics. The research found a strong relationship between approach to learning and academic self efficacy, but surprisingly little support for work-integrated learning as a means of improving students’ self efficacy.
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© 2010 HERDSA and the authors