Windows shopping : deconstructing the empowered e-commerce consumer
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(Published version)
Date
2003
Authors
Jarrett,, Kylie
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thesis
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Abstract
During the late 1990s and into the new millennium, excessive claims were made about the internet as an emergent arena of commercial transactions. Electronic commerce, or e-commerce, was deemed elemental to a fundamental shift in economics. However, it was also implicated in a shifting dynamic in which the relative power of producers was diminished in favour of that of consumers. In industry literature, the e-commerce consumer was, and remains, typified as 'empowered'. This study explores this portrayal, examining the socio-historical foundations for its implementation, and also the role of this characterisation within contemporary power relations.
School/Discipline
University of South Australia School of Communication
School of Communication
School of Communication
Dissertation Note
PhD Doctorate
Provenance
Copyright Kylie Jarrett 2003
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EN-AUS
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506 0#$fstar $2Unrestricted online access