Is a 'premium' private label brand for a marketer seen as a 'premium' by a consumer? The perceptual categorization of private label tiers
Date
2009
Authors
Nenycz Thiel, M.K.
Romaniuk, J.T.
Editors
Campbell, M.C.
Inman, J.
Pieters, R.
Inman, J.
Pieters, R.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 2009 Association for Consumer Research Annual North American Conference, 2009 / Campbell, M.C., Inman, J., Pieters, R. (ed./s), vol.online
Statement of Responsibility
Conference Name
Association for Consumer Research Annual North American Conference (22 Oct 2009 : Pittsburgh)