Product involvement and humour in advertising: An Australian empirical study

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dc.contributor.authorCochrane, L.
dc.contributor.authorQuester, P.
dc.date.issued2004
dc.identifier.citationAsia Pacific Journal of Marketing and Logistics, 2004; 3(1):68-88
dc.identifier.issn1355-5855
dc.identifier.issn1475-7699
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/1304
dc.language.isoen
dc.publisherMCB University Press
dc.titleProduct involvement and humour in advertising: An Australian empirical study
dc.typeJournal article
pubs.publication-statusPublished

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