Website and email adoption by Malaysian hotels
Date
2010
Authors
Hashim, N.H.
Murphy, J.
Purchase, S.
O'Connor, P.
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Journal article
Citation
International Journal of Hospitality Management, 2010; 29(1):194-196
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Abstract
This research note addresses two limitations of Internet diffusion studies by highlighting the importance of multivariate statistical analysis and including the element of time. The results support findings on the positive relationship between two hotel characteristics - affiliation and category - with Internet adoption, but question findings on the relationship between hotel size and Internet adoption. (C) 2009 Elsevier Ltd. All rights reserved.
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Dissertation Note
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Copyright 2009 Elsevier