Domain-specific consumer involvement in the U.S. wine market
| dc.contributor.author | Montgomery, Ingvill Kaasin | en |
| dc.contributor.author | Bruwer, Johan de Wet | en |
| dc.contributor.school | School of Agriculture, Food and Wine | en |
| dc.date.issued | 2013 | en |
| dc.description.abstract | An 18-item multidimensional scale was developed to measure wine consumer involvement level impact on behavior and consumption dynamics. Data were collected at wine tasting events in Portland, Oregon, U.S., yielding a final sample size of 101 respondents. Male wine consumers do not display a higher level of involvement with wine as a product than females, and neither do consumers 45 years and older in comparison with younger consumers. Consumers with high education and income levels do not use these as a basis of their involvement level with wine. Price is not more frequently used by low involvement wine drinkers in the wine purchasing decision. | en |
| dc.description.statementofresponsibility | Ingvill Kaasin Montgomery, Johan Bruwer | en |
| dc.identifier.citation | Journal of Food Products Marketing, 2013; 19(5):439-462 | en |
| dc.identifier.doi | 10.1080/10454446.2013.807410 | en |
| dc.identifier.issn | 1045-4446 | en |
| dc.identifier.uri | http://hdl.handle.net/2440/80978 | |
| dc.language.iso | en | en |
| dc.publisher | Taylor & Francis | en |
| dc.rights | Copyright © Taylor & Francis Group, LLC | en |
| dc.subject | involvement; wine; consumer behavior; domain-specific; scale development | en |
| dc.title | Domain-specific consumer involvement in the U.S. wine market | en |
| dc.type | Journal article | en |