Evaluative and descriptive response patterns to negative image attributes
| dc.contributor.author | Winchester, M.K. | |
| dc.contributor.author | Romaniuk, J.T. | |
| dc.date.issued | 2003 | |
| dc.identifier.citation | International Journal of Market Research, 2003; 45(1):21-34 | |
| dc.identifier.issn | 1470-7853 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/44996 | |
| dc.language.iso | en | |
| dc.publisher | NTC Publications Ltd | |
| dc.rights | Copyright 2003 Elsevier | |
| dc.subject | brand image | |
| dc.subject | multi-brand | |
| dc.subject | negative image | |
| dc.subject | image | |
| dc.title | Evaluative and descriptive response patterns to negative image attributes | |
| dc.type | Journal article | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913470501831 |