Digital Ethnography: Research Methods for the Study of Online Communities
Date
2015
Authors
May, D.
Editors
Bryant, L.
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Book chapter
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Source details - Title: Critical and creative research methodologies in social work, 2015 / Bryant, L. (ed./s), Ch.8, pp.159-172
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Abstract
Digital ethnography is a methodological approach that aims to facilitate the analysis of the wealth of social insights contained within the may platforms of digital media. Since the mid 1990s, the powerful surge of new technologies, particularly the Internet, has had enormous implications for the ways in which societies and individuals communicate. Online spaces are becoming increasingly vital arenas for social interaction, yet there is limited analysis on how research methods can develop to reflect the growing significance of virtual communities in shaping social and cultural trends. The lagging of research methods addressing digital media may be attributed to the gap between the speed of innovation of digital media, and the time it takes for academic research to attract interest and finding (Page et al., 2014)
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Copyright 2015 Lia Bryant