Acculturation and consumer behaviour: The case of Chinese Australian consumers
| dc.contributor.author | Quester, P. | |
| dc.contributor.author | Karunaratna, A. | |
| dc.contributor.author | Chong, I. | |
| dc.contributor.conference | ANZMAC (2000 : Gold Coast, Australia) | |
| dc.contributor.editor | O'Cass, A. | |
| dc.date.issued | 2000 | |
| dc.description.abstract | An empirical study involving 288 respondents examined whether the assimilation model of acculturation is more valid than the ‘unique behaviour’ model in the case of Australian-Chinese consumers. Chinese Australian consumers exhibiting contrasting degrees of acculturation provided information regarding several aspects of consumer behaviour, including information search, product evaluation, purchase behaviour and post-purchase evaluation in the case of a particular product category, namely cars. Results suggested that both views are valid and demonstrated the need for further research in this area. | |
| dc.description.statementofresponsibility | Pascale G. Quester, Amal Karunaratna and Irene Chong | |
| dc.identifier.citation | Proceedings of ANZMAC 2000 Visionary marketing for the 21st century: Facing the challenge, 2000: pp.1019-1024 | |
| dc.identifier.isbn | 0868579785 | |
| dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | |
| dc.identifier.uri | http://hdl.handle.net/2440/60275 | |
| dc.language.iso | en | |
| dc.publisher | ANZMAC | |
| dc.publisher.place | Australia | |
| dc.rights | Copyright status unknown | |
| dc.source.uri | http://smib.vuw.ac.nz:8081/www/ANZMAC2000/CDsite/confprog.htm#session1 | |
| dc.title | Acculturation and consumer behaviour: The case of Chinese Australian consumers | |
| dc.type | Conference paper | |
| pubs.publication-status | Published |