What’s in my mince? Reader responses to news coverage about novel plant-based protein foods

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dc.contributor.authorPhillipov, M.
dc.contributor.authorBuddle, E.
dc.contributor.authorMcLean, S.
dc.contributor.authorAnkeny, R.
dc.date.issued2025
dc.descriptionPublished online: 05 Mar 2024
dc.description.abstractPlant-based protein products have recently become more prominent on Australian supermarket shelves. However, despite rapidly increasing interest in meat-free or reduced-meat diets, limited research has explored responses toward these foods. Our research analyses Facebook comments (n = 1384) in response to two ABC News articles that covered the Australian launch of Naturli’s “Minced” product in 2018. Our qualitative analysis generated seven main themes, with comments relatively evenly split between self-declared meat consumers and those who did not eat meat. Our analysis shows that social media comments can provide real-time access to what we term “critical moments” in ongoing debates as well as values, in this case related to meat and meat alternatives. Hence people’s views on contentious topics relating to food are more robust and less open to persuasion than political and industry actors might hope or expect, and alternatives to use of framing approaches are required for any media analysis in domains where conflict is present.
dc.description.statementofresponsibilityMichelle Phillipov, Emily A. Buddle, Sarah McLean and Rachel A. Ankeny
dc.identifier.citationFood, Culture, and Society, 2025; 28(1):41-59
dc.identifier.doi10.1080/15528014.2024.2315792
dc.identifier.issn1552-8014
dc.identifier.issn1552-8014
dc.identifier.orcidPhillipov, M. [0000-0003-2547-6286]
dc.identifier.orcidBuddle, E. [0000-0001-7073-5588]
dc.identifier.orcidAnkeny, R. [0000-0002-1547-6031]
dc.identifier.urihttps://hdl.handle.net/2440/140437
dc.language.isoen
dc.publisherTaylor & Francis (Routledge)
dc.rights© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
dc.source.urihttps://doi.org/10.1080/15528014.2024.2315792
dc.subjectPlant-based protein; meat; news; media framing; Facebook comments; food values; Australia
dc.titleWhat’s in my mince? Reader responses to news coverage about novel plant-based protein foods
dc.typeJournal article
pubs.publication-statusPublished

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