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Brand salience and customer defection in subscription markets

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dc.contributor.authorRomaniuk, J.T.
dc.contributor.authorSharp, B.M.
dc.date.issued2003
dc.identifier.citationJournal of Marketing Management, 2003; 19(1):25-44
dc.identifier.doi10.1362/026725703763771953
dc.identifier.issn0267-257X
dc.identifier.issn0000-0000
dc.identifier.urihttps://hdl.handle.net/1959.8/43903
dc.language.isoen
dc.publisherWestburn Publishers Ltd
dc.rightsCopyright status unknown
dc.source.urihttps://doi.org/10.1362/026725703763771953
dc.subjectbrand salience
dc.subjectcustomer defection
dc.subjectcustomer retention
dc.subjectcustomer loyalty
dc.subjectsubscription markets
dc.subjectbrand image
dc.subjectperceptions
dc.subjectdescriptive attributes
dc.subjectMarketing
dc.subjectSEO2:720401
dc.titleBrand salience and customer defection in subscription markets
dc.typeJournal article
pubs.publication-statusPublished
ror.mmsid9915913352701831

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