Market orientation: fact or fiction - an exploratory study of publicity listed Malaysian property companies /
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(Published version)
Date
2004
Authors
Ooi, Poay Lum.
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thesis
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Abstract
Market orientation as a business philosophy and strategy has been around for the past few decades but in recent years has become more important because of increasing business competition. This portfolio looks at market orientation in a group of top performing property companies in Malaysia.
School/Discipline
University of South Australia.
Dissertation Note
Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2004.
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