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Unpacking risk aversion and uncertainty avoidance: an analysis from a tourists' personality traits and information search perspective

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dc.contributor.authorYang, R.
dc.contributor.authorO'Connor, P.
dc.contributor.authorWibowo, S.
dc.date.issued2025
dc.description.abstractTourists’ behaviours are significantly affected by their risk aversion and uncertainty avoidance. However, several studies found that these two traits are often used interchangeably. Using partial-least-squares structural equation modelling to analyse data obtained from 386 Chinese residents, this paper unpacks how two concepts relate to tourists’ personality traits and their various information search behaviours. While results confirm similarities between the two concepts, including how they affect tourists’ pre-purchase information search and their associations with personality traits such as agreeableness, extraversion, and openness, they also surface their inconsistent association with conscientious and neurotic personalities traits, as well as tourists’ ongoing information search behaviour. Findings suggest that the relationship between risk aversion and uncertainty avoidance is more complex than previously thought, with some apparent dissimilarities in terms of how each concept affects consumer behaviour. Future research and practice in tourist management should consider these two interrelated but not always identical concepts to arrive at more precise conclusions.
dc.identifier.citationTourism Recreation Research, 2025; 50(2):261-281
dc.identifier.doi10.1080/02508281.2023.2260978
dc.identifier.issn0250-8281
dc.identifier.issn2320-0308
dc.identifier.urihttps://hdl.handle.net/11541.2/36162
dc.language.isoen
dc.publisherRoutledge
dc.rightsCopyright 2023 Informa UK Limited, trading as Taylor & Francis Group (http://creativecommons.org/licenses/by-nc-nd/4.0/) Access Condition Notes: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License
dc.source.urihttps://doi.org/10.1080/02508281.2023.2260978
dc.subjecttourism management
dc.subjectrisk aversion
dc.subjectuncertainty avoidance
dc.subjectpersonality traits
dc.titleUnpacking risk aversion and uncertainty avoidance: an analysis from a tourists' personality traits and information search perspective
dc.typeJournal article
pubs.publication-statusPublished
ror.fileinfo12276477320001831 13276486060001831 Open Access Postprint
ror.fileinfo12303499320001831 13303499310001831 Unpacking risk aversion and uncertainty avoidance an analysis from a tourists personality traits and information search perspective
ror.mmsid9916800113801831

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