Brand positioning in financial services : A longitudinal test to find the best brand position
| dc.contributor.author | Romaniuk, J.T. | |
| dc.date.issued | 2001 | |
| dc.identifier.citation | Journal of Financial Services Marketing, 2001 | |
| dc.identifier.issn | 1363-0539 | |
| dc.identifier.uri | https://hdl.handle.net/1959.8/44987 | |
| dc.language.iso | en | |
| dc.publisher | Henry Stewart Publications | |
| dc.rights | Copyright status unknown | |
| dc.title | Brand positioning in financial services : A longitudinal test to find the best brand position | |
| dc.type | Journal article | |
| pubs.publication-status | Published | |
| ror.mmsid | 9915913478301831 |