The impact of the internet on business model evolution within the news and music sectors
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(Published version)
Date
2006
Authors
Krueger, Cornelia Corinna.
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thesis
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Abstract
Consumers of news and music have embraced the Internet and its application very quickly; whereas companies in news and music have been rather more reluctant to integrate the Internet into their processes and their products and services. Only step by step- in a gradual adoption process- are they taking advantage of the new technology, generally in terms of products and services, or process and cost optimisation.
One of the main contributions of my thesis is how companies in the content sector can react to a constantly changing technological and competitive environment. Content providers in news and music do modify their business model in response to the Internet innovation and the consequences it (and the more recent mobile technologies) has for important market forces. The ‘Six forces model for Internet business models’ I developed shows how constant changes in market and company-based forces like Internet (and mobile) technology, end device development, financial constraints, customer behaviour, business structures, the competitive environment and institutional conditions constrain content providers to respond to new innovation through modification of their business model. The outcome of the business model modification itself, such as new products and services, new revenue sources, new structures for the company’s organisation and new cooperation, in turn has an impact on the market and company-based forces. To support companies’ strategic decision making I developed the ‘C+ model for content providers’ which describes a flexible, adaptable business model- not only designed for online and mobile distribution of content, but equally applicable to any business model in an increasingly competitive market environment.
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University of South Australia.
Dissertation Note
Thesis (PhD)--University of South Australia, 2006.
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