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The performance of segmentation variables: A comparative study

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dc.contributor.authorSharp, R.A.
dc.contributor.authorRomaniuk, J.T.
dc.contributor.authorCierpicki, S.A.
dc.contributor.conference(30 Nov 1998 : Dunedin, New Zealand)
dc.date.issued1998
dc.identifier.citationMarketing Connections: Proceedings of the ANZMAC Conference, 1998
dc.identifier.isbn9781877156076
dc.identifier.urihttps://hdl.handle.net/1959.8/44249
dc.language.isoen
dc.publisherDept Marketing University of Otago
dc.publisher.placeDunedin, NZ
dc.rightsCopyright status unknown
dc.titleThe performance of segmentation variables: A comparative study
dc.typeConference paper
pubs.publication-statusPublished
ror.fileinfo12143352930001831 13143369940001831 9915913561101831_53109627490001831.pdf
ror.mmsid9915913561101831

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