What Do We Know About the Effectiveness of Sales Promotions?
Date
1997
Authors
Corkindale, D.R.
Luxton, S.
Editors
Reed, P.
Luxton, S.
Shaw, M.
Luxton, S.
Shaw, M.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
ANZMEC 97, 1997 / Reed, P., Luxton, S., Shaw, M. (ed./s)