Adelaide Research & Scholarship
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https://hdl.handle.net/2440/1304
| Type: | Journal article |
| Title: | Product involvement and humour in advertising: An Australian empirical study |
| Author: | Cochrane, L. Quester, P. |
| Citation: | Asia Pacific Journal of Marketing and Logistics, 2004; 3(1):68-88 |
| Publisher: | MCB University Press |
| Issue Date: | 2004 |
| ISSN: | 1355-5855 1475-7699 |
| Appears in Collections: | Aurora harvest 7 Business School publications |
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