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Experiments versus surveys: Validity issues in research in marketing

Date

2004

Authors

Quester, P.

Editors

Sharma, R.
Chahal, H.

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Book chapter

Citation

Research methodology in commerce and management, 2004 / Sharma, R., Chahal, H. (ed./s), pp.251-264

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Persistent link to this record

http://hdl.handle.net/2440/31173