Experiments versus surveys: Validity issues in research in marketing
| dc.contributor.author | Quester, P. | |
| dc.contributor.editor | Sharma, R. | |
| dc.contributor.editor | Chahal, H. | |
| dc.date.issued | 2004 | |
| dc.description.uri | http://books.google.com.au/books?hl=en&id=wqfC6b08bTEC&dq=%22research+methodology+in+commerce+and+management%22&printsec=frontcover&source=web&ots=ovxB7Goe1H&sig=ytfHxtBjFs5iWydiWVHaDcJNPOM | |
| dc.identifier.citation | Research methodology in commerce and management, 2004 / Sharma, R., Chahal, H. (ed./s), pp.251-264 | |
| dc.identifier.isbn | 8126120541 | |
| dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | |
| dc.identifier.uri | http://hdl.handle.net/2440/31173 | |
| dc.language.iso | en | |
| dc.publisher | Anmol Publications Pvt. Ltd. | |
| dc.publisher.place | 4374/4B, Ansari Rd, Daryaganj, New Delhi - 110 002, India | |
| dc.title | Experiments versus surveys: Validity issues in research in marketing | |
| dc.type | Book chapter | |
| pubs.publication-status | Published |