'Champions' and university-industry relationships

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dc.contributor.authorPlewa, C.
dc.contributor.authorQuester, P.
dc.contributor.conferenceInternational Colloquium in Relationship Marketing (2004 : Hamilton, N.Z.)
dc.contributor.editorVarey, R.
dc.date.issued2004
dc.description.abstractThis exploratory study examines the effect of individuals and their characteristics on the formation and management of university-industry relationships. While relationship marketing principles have been developed around private sector markets, this study seeks to explore business-to-business relationship practices between public and private sector institutions, more specifically between universities and industry. Following a literature review, a series of interviews is reported and analysed. Findings reveal the critical importance of individuals for all relationship development processes, possibly as a result of the organizational culture differences prevailing between university and industry. The paper concludes with recommendations for individuals engaged in university-industry relationships.
dc.description.urihttp://www.mngt.waikato.ac.nz/icrm2004
dc.identifier.citation12th International Colloquium in Relationship Marketing Conference Proceedings, 2004 / Varey, R. (ed./s), pp.CD-ROM 1-CD-ROM 13
dc.identifier.orcidPlewa, C. [0000-0002-4570-0065]
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/29368
dc.language.isoen
dc.publisherWaikato Management School
dc.publisher.placeCD-ROM
dc.relation.ispartof12th International Colloquium in Relationship Marketing Conference Proceedings
dc.subjectrelationship marketing
dc.subjectindividual/champion
dc.subjectuniversity-industry relationships
dc.subjectrelationship development process
dc.title'Champions' and university-industry relationships
dc.typeConference paper
pubs.publication-statusPublished

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