Click here: The impact of new media on the encoding of persuasive messages in direct marketing

Date

2008

Authors

Cheung, M.

Editors

Advisors

Journal Title

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Volume Title

Type:

Conference item

Citation

The 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008

Statement of Responsibility

Conference Name

Annual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)

Abstract

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Dissertation Note

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Description

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Copyright status unknown

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Published Version

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