Click here: The impact of new media on the encoding of persuasive messages in direct marketing

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dc.contributor.authorCheung, M.
dc.contributor.conferenceAnnual Conference of the International Communication Association (58th : 2008 : Montreal, Canada)
dc.date.issued2008
dc.description.urihttp://www.icahdq.org
dc.identifier.citationThe 58th Annual Conference of the International Communication Association (ICA), held in Montreal Canada 2008
dc.identifier.urihttp://hdl.handle.net/2440/69587
dc.language.isoen
dc.rightsCopyright status unknown
dc.titleClick here: The impact of new media on the encoding of persuasive messages in direct marketing
dc.typeConference item
pubs.publication-statusPublished

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