A retrospective analysis of marketing strategy and innovation management in the Thai export manufacturing industry
Files
(Published version)
Date
2008
Authors
Panich, Tanompong Best
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
Statement of Responsibility
Conference Name
Abstract
The objectives of this research project are threefold: (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model 'The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance.
School/Discipline
University of South Australia International Graduate School of Business
International Graduate School of Business
International Graduate School of Business
Dissertation Note
Thesis (DBA(DoctorateofBusinessAdministration)--University of South Australia, 2008
Provenance
Copyright 2008 Tanompong Best Panich
Description
EN-AUS
Access Status
506 0#$fstar $2Unrestricted online access