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A retrospective analysis of marketing strategy and innovation management in the Thai export manufacturing industry

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dc.contributor.authorPanich, Tanompong Best
dc.contributor.schoolUniversity of South Australia International Graduate School of Business
dc.contributor.schoolInternational Graduate School of Business
dc.date.issued2008
dc.descriptionEN-AUS
dc.description.abstractThe objectives of this research project are threefold: (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model 'The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance.
dc.description.dissertationThesis (DBA(DoctorateofBusinessAdministration)--University of South Australia, 2008
dc.identifier.urihttps://hdl.handle.net/11541.2/116022
dc.language.isoen
dc.provenanceCopyright 2008 Tanompong Best Panich
dc.subjectExport manufacturing industry
dc.subject.lcshExport trading companies
dc.subject.lcshMarketing
dc.subject.lcshMarketing
dc.titleA retrospective analysis of marketing strategy and innovation management in the Thai export manufacturing industry
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
ror.fileinfo12146581720001831 13146602620001831 9915952044901831_53111928120001831.pdf
ror.mmsid9915952044901831

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