Linking stakeholder salience with mobile services diffusion

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dc.contributor.authorTroshani, I.
dc.contributor.authorRao Hill, S.
dc.date.issued2009
dc.description.abstractUsing qualitative evidence from the Australian mobile telecommunications industry, this study employs social network theory to show how organisational stakeholders can use their salience to affect network interaction dynamics to influence mobile services diffusion. We found that carriers' definitive leverage brand loyalty to become influential stakeholders. Industry associations have ineffectively undertaken diverse mechanisms for achieving power for themselves and mobile end-users while the government regulator has successfully undertaken co-regulation to fulfil its end-user protection objectives. Our analysis explains, at least partially, the limited diffusion of mobile services in Australia.
dc.description.statementofresponsibilityIndrit Troshani and Sally Rao Hill
dc.identifier.citationInternational Journal of Mobile Communications, 2009; 7(3):269-289
dc.identifier.doi10.1504/IJMC.2009.023672
dc.identifier.issn1470-949X
dc.identifier.issn1741-5217
dc.identifier.orcidTroshani, I. [0000-0002-4266-2833]
dc.identifier.orcidRao Hill, S. [0000-0002-0118-2841]
dc.identifier.urihttp://hdl.handle.net/2440/56504
dc.language.isoen
dc.publisherInderscience Publishers
dc.source.urihttps://doi.org/10.1504/ijmc.2009.023672
dc.subjectAustralia
dc.subjectmobile communications
dc.subjectmobile content
dc.subjectmobile services diffusion
dc.subjectorganisational networks
dc.subjectsocial network theory
dc.subjectstakeholder salience
dc.subjectbrand loyalty
dc.subjectend user protection
dc.subjectregulation
dc.titleLinking stakeholder salience with mobile services diffusion
dc.typeJournal article
pubs.publication-statusPublished

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