The effects of social media interaction on tourist experience : a mixed-method approach /
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(Published version)
Date
2019
Authors
Yin, Jin,
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
thesis
Citation
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Conference Name
Abstract
This study adopted a mixed-methods approach to explore and empirically examine the effects of social media interaction on the tourist experience. Using Chinese outbound tourists as the sample group, the study found that social media interaction should be regarded as a multidimensional construct which includes both cognitive and affective aspects, with both dimensions having a significant impact on tourists’ overall travel experience. The study provided an integrated model of the tourist experience formation process. It incorporated elements of the destination, the home environment and virtual spaces. Theoretically the findings of this study explained the nexus between social media and tourist experience. Practically the findings offer guidelines to help industry practitioners more effectively use social media to promote the co-creation of travel experiences.
School/Discipline
University of South Australia. School of Management.
School of Management.
School of Management.
Dissertation Note
Thesis (PhD(Tourism Management))--University of South Australia, 2019.
Provenance
Copyright 2019 Jin Yin.
Description
1 ethesis (x, 178 pages) :
illustrations
Includes bibliographical references (pages 140-162)
illustrations
Includes bibliographical references (pages 140-162)
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