The effects of social media interaction on tourist experience : a mixed-method approach /

dc.contributor.authorYin, Jin,
dc.contributor.schoolUniversity of South Australia. School of Management.
dc.contributor.schoolSchool of Management.
dc.date.issued2019
dc.description1 ethesis (x, 178 pages) :
dc.descriptionillustrations
dc.descriptionIncludes bibliographical references (pages 140-162)
dc.description.abstractThis study adopted a mixed-methods approach to explore and empirically examine the effects of social media interaction on the tourist experience. Using Chinese outbound tourists as the sample group, the study found that social media interaction should be regarded as a multidimensional construct which includes both cognitive and affective aspects, with both dimensions having a significant impact on tourists’ overall travel experience. The study provided an integrated model of the tourist experience formation process. It incorporated elements of the destination, the home environment and virtual spaces. Theoretically the findings of this study explained the nexus between social media and tourist experience. Practically the findings offer guidelines to help industry practitioners more effectively use social media to promote the co-creation of travel experiences.
dc.description.dissertationThesis (PhD(Tourism Management))--University of South Australia, 2019.
dc.identifier.urihttps://hdl.handle.net/11541.2/136962
dc.language.isoen
dc.provenanceCopyright 2019 Jin Yin.
dc.subject.lcshSocial media
dc.subject.lcshTourism
dc.subject.lcshTourism
dc.titleThe effects of social media interaction on tourist experience : a mixed-method approach /
dc.typethesis
dcterms.accessRights506 0#$fstar $2Unrestricted online access
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ror.mmsid9916283610901831

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