E-catalogs: how can brain hemisphericity relate to online shoppers' preferences?
| dc.contributor.author | Abdullah, A. | |
| dc.contributor.author | Hossain, M. | |
| dc.contributor.author | Joham, C. | |
| dc.date.issued | 2011 | |
| dc.description.abstract | This study explores the relationship between online shoppers’ brain hemisphericity and their preference for electronic catalogs (e-catalogs). e-Catalogs provide information on online products and services and can be presented in various forms, including text-oriented catalogs, audio-enabled catalogs, 3D catalogs, virtual trials, and custom animated catalogs. It is proposed that Web shoppers’ brain hemisphericity can provide a basis for personalization of e-catalogs. Data were collected using two survey instruments. A verbalizer–visualizer questionnaire was used to measure participants’ brain hemisphericity. Participants’ preferences for different features of e-catalogs were measured using an e-catalogs questionnaire. Data were collected from a total of 1,087 respondents. ANOVA and multiple regression analyses were conducted to test the hypotheses. The findings suggest that participants’ verbal and visual scores provide a basis for customization of e-catalogs. The personalization of e-catalogs can facilitate and improve Web shoppers’ online shopping experience and assist their decision-making process for online purchases. | |
| dc.description.statementofresponsibility | A.B.M. Abdullah, Muhammad Muazzem Hossain, Carmen Joham | |
| dc.identifier.citation | Journal of Internet Commerce, 2011; 10(1):17-34 | |
| dc.identifier.doi | 10.1080/15332861.2011.558455 | |
| dc.identifier.issn | 1533-2861 | |
| dc.identifier.issn | 1533-287X | |
| dc.identifier.orcid | Joham, C. [0000-0001-5628-7504] | |
| dc.identifier.uri | http://hdl.handle.net/2440/107555 | |
| dc.language.iso | en | |
| dc.publisher | Taylor & Francis | |
| dc.rights | Copyright © Taylor & Francis Group, LLC | |
| dc.source.uri | https://doi.org/10.1080/15332861.2011.558455 | |
| dc.subject | Brain hemispericity; electronic catalogs; verbalizer-visualizer; virtual trial | |
| dc.title | E-catalogs: how can brain hemisphericity relate to online shoppers' preferences? | |
| dc.type | Journal article | |
| pubs.publication-status | Published |