Strategy showdown: retailer banner vs standalone
Date
2024
Authors
Williams, R.
Ward, E.
Caruso, W.
Romaniuk, J.
Nenycz Thiel, M.
Editors
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference item
Citation
ANZMAC 2024: AI for Sustainable Marketing: Bridging Innovation and Responsibility, 2024, pp.545-545
Statement of Responsibility
Conference Name
ANZMAC 2024 (2 Dec 2024 - 4 Dec 2024 : Tasmania, Australia)
Abstract
School/Discipline
Dissertation Note
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Description
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Rights
Copyright 2024 All rights reserved. Apart from any use permitted under the Copyright Act 1968 no part may be reproduced, stored in a retrieval system or transmitted by any means or process whatsoever without the prior written permission of the publisher.