Current studentsExisting staffContact us
 

Strategy showdown: retailer banner vs standalone

Simple item page
dc.contributor.authorWilliams, R.
dc.contributor.authorWard, E.
dc.contributor.authorCaruso, W.
dc.contributor.authorRomaniuk, J.
dc.contributor.authorNenycz Thiel, M.
dc.contributor.conferenceANZMAC 2024 (2 Dec 2024 - 4 Dec 2024 : Tasmania, Australia)
dc.date.issued2024
dc.identifier.citationANZMAC 2024: AI for Sustainable Marketing: Bridging Innovation and Responsibility, 2024, pp.545-545
dc.identifier.issn1447-3275
dc.identifier.urihttps://hdl.handle.net/11541.2/43152
dc.language.isoen
dc.publisherANZMAC
dc.publisher.placeAustralia
dc.rightsCopyright 2024 All rights reserved. Apart from any use permitted under the Copyright Act 1968 no part may be reproduced, stored in a retrieval system or transmitted by any means or process whatsoever without the prior written permission of the publisher.
dc.source.urihttps://www.anzmac2024.com/proceedings
dc.subjectPrivate-label
dc.subjectbrand identity
dc.titleStrategy showdown: retailer banner vs standalone
dc.typeConference item
pubs.publication-statusPublished
ror.mmsid9916975647501831

Files

Collections