Good from far but far from good: the effects of visual fluency on impressions of package design
Date
2009
Authors
Orth, U.
Malkewitz, K.
Editors
McGill, A.L.
Shavitt, S.
Shavitt, S.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference item
Citation
Advances in Consumer Research, 2009 / McGill, A.L., Shavitt, S. (ed./s), vol.36, pp.696-697
Statement of Responsibility
Ulrich R. Orth, Keven Malkewitz
Conference Name
ACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Extended abstract
Access Status
Rights
© 2009 Association for Consumer Research