Good from far but far from good: the effects of visual fluency on impressions of package design

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dc.contributor.authorOrth, U.
dc.contributor.authorMalkewitz, K.
dc.contributor.conferenceACR 2009 North American Conference (22 Oct 2009 - 25 Oct 2009 : Pittsburgh, PA)
dc.contributor.editorMcGill, A.L.
dc.contributor.editorShavitt, S.
dc.date.issued2009
dc.descriptionExtended abstract
dc.description.statementofresponsibilityUlrich R. Orth, Keven Malkewitz
dc.identifier.citationAdvances in Consumer Research, 2009 / McGill, A.L., Shavitt, S. (ed./s), vol.36, pp.696-697
dc.identifier.isbn978-0-915552-63-4
dc.identifier.issn0098-9258
dc.identifier.urihttp://hdl.handle.net/2440/94208
dc.language.isoen
dc.publisherAssociation for Consumer Research
dc.relation.ispartofseriesAdvances in Consumer Research
dc.rights© 2009 Association for Consumer Research
dc.source.urihttp://acrwebsite.org/volumes/14201/volumes/v36/NA-36
dc.titleGood from far but far from good: the effects of visual fluency on impressions of package design
dc.typeConference item
pubs.publication-statusPublished

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