Consumer engagement in a virtual brand community: an exploratory analysis

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dc.contributor.authorBrodie, R.
dc.contributor.authorIlic, A.
dc.contributor.authorJuric, B.
dc.contributor.authorHollebeek, L.
dc.date.issued2013
dc.description.statementofresponsibilityRoderick J. Brodie, Ana Ilic, Biljana Juric, Linda Hollebeek
dc.identifier.citationJournal of Business Research, 2013; 66(1):105-114
dc.identifier.doi10.1016/j.jbusres.2011.07.029
dc.identifier.issn0148-2963
dc.identifier.urihttp://hdl.handle.net/2440/85171
dc.language.isoen
dc.publisherElsevier Science
dc.rights© 2011 Elsevier Inc. All rights reserved.
dc.source.urihttps://doi.org/10.1016/j.jbusres.2011.07.029
dc.subjectConsumer engagement; brand; online community; co-created value; interactivity; netnography
dc.titleConsumer engagement in a virtual brand community: an exploratory analysis
dc.typeJournal article
pubs.publication-statusPublished

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