Developing a value-based scale measuring market orientation: the identical view of the firms and the customers
Date
2003
Authors
Chen, S.
Quester, P.
Editors
Saren, M.
Wilson, A.
Wilson, A.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of the 32nd EMAC Conference, 2003 / Saren, M., Wilson, A. (ed./s), pp.CDROM 1-CDROM 6
Statement of Responsibility
Conference Name
EMAC Conference (32nd : 2003 : Glasgow, Scotland)