Developing a value-based scale measuring market orientation: the identical view of the firms and the customers
| dc.contributor.author | Chen, S. | |
| dc.contributor.author | Quester, P. | |
| dc.contributor.conference | EMAC Conference (32nd : 2003 : Glasgow, Scotland) | |
| dc.contributor.editor | Saren, M. | |
| dc.contributor.editor | Wilson, A. | |
| dc.date.issued | 2003 | |
| dc.identifier.citation | Proceedings of the 32nd EMAC Conference, 2003 / Saren, M., Wilson, A. (ed./s), pp.CDROM 1-CDROM 6 | |
| dc.identifier.orcid | Quester, P. [0000-0001-6872-6973] | |
| dc.identifier.uri | http://hdl.handle.net/2440/29446 | |
| dc.language.iso | en | |
| dc.publisher | University of Strathclyde | |
| dc.publisher.place | CDROM | |
| dc.relation.ispartof | Proceedings of the 32nd EMAC Conference | |
| dc.title | Developing a value-based scale measuring market orientation: the identical view of the firms and the customers | |
| dc.type | Conference paper | |
| pubs.publication-status | Published |