Co-branding: when mixing images and metaphors can deliver better results

Date

2011

Authors

Quester, P.

Editors

Uncles, M.

Advisors

Journal Title

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Volume Title

Type:

Book chapter

Citation

Perspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-146

Statement of Responsibility

Pascale Quester

Conference Name

Abstract

School/Discipline

Dissertation Note

Provenance

Description

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Published Version

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Persistent link to this record

http://hdl.handle.net/2440/72298