Co-branding: when mixing images and metaphors can deliver better results

Simple item page
dc.contributor.authorQuester, P.
dc.contributor.editorUncles, M.
dc.date.issued2011
dc.description.statementofresponsibilityPascale Quester
dc.description.urihttp://trove.nla.gov.au/work/71498287
dc.identifier.citationPerspectives on Brand Management, 2011 / Uncles, M. (ed./s), pp.134-146
dc.identifier.isbn0734610653
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/72298
dc.language.isoen
dc.publisherTilde University Press
dc.publisher.placeAustralia
dc.titleCo-branding: when mixing images and metaphors can deliver better results
dc.typeBook chapter
pubs.publication-statusPublished

Files

Collections

Business School publications