The stability of consumer cue set sizes for supermarket brands
Date
2007
Authors
Romaniuk, J.T.
Nenycz Thiel, M.K.
Editors
Engilbertsson, E.
H., H.
H., H.
Advisors
Journal Title
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Volume Title
Type:
Conference paper
Citation
Flexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, 2007 / Engilbertsson, E., H., H. (ed./s)
Statement of Responsibility
Conference Name
2007 EMAC 36th Conference (22 May 2007 : Reykjavik University, Iceland)
Abstract
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