Current studentsExisting staffContact us
 

The stability of consumer cue set sizes for supermarket brands

Simple item page
dc.contributor.authorRomaniuk, J.T.
dc.contributor.authorNenycz Thiel, M.K.
dc.contributor.conference2007 EMAC 36th Conference (22 May 2007 : Reykjavik University, Iceland)
dc.contributor.editorEngilbertsson, E.
dc.contributor.editorH., H.
dc.date.issued2007
dc.identifier.citationFlexible marketing in an unpredictable world : proceedings of the 36th EMAC conference, 2007 / Engilbertsson, E., H., H. (ed./s)
dc.identifier.isbn9789979948353
dc.identifier.urihttps://hdl.handle.net/1959.8/47376
dc.language.isoen
dc.publisherReykjavik University
dc.publisher.placeReykjavik, Iceland
dc.rightsCopyright status unknown
dc.subjectCue set
dc.subjectdouble jeopardy
dc.subjectstability
dc.subjectsupermarket brands
dc.titleThe stability of consumer cue set sizes for supermarket brands
dc.typeConference paper
pubs.publication-statusPublished
ror.mmsid9915911585801831

Files

Collections