Event concepts for place activation

Date

2024

Authors

Son, I.S.

Editors

Mair, J.
Aktas, G.
Kozak, M.

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Book chapter

Citation

Source details - Title: International Case Studies in Event Management, 2024 / Mair, J., Aktas, G., Kozak, M. (ed./s), Ch.1, pp.1-7

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Abstract

The case is designed to support discussions on the use of events for achieving strategic goals, particularly for place activation and creating positive long-term impacts. This practical case is applicable to students at various levels of education, from vocational training to bachelor’s and master’s levels. Participants, however, will get the most benefit from executing the case when they are able to apply knowledge of the role of events for placemaking to the case. This case is designed to be an in-class activity for group work, but it can be used as a topic for an assessment of an event design course for individual work.

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Rights

Copyright 2024 selection and editorial matter, Judith Mair, Gurhan Aktas & Metin Kozak; individual chapters, the contributors Access Condition Notes: Accepted manuscript available after 1 January 2025

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