Event concepts for place activation
| dc.contributor.author | Son, I.S. | |
| dc.contributor.editor | Mair, J. | |
| dc.contributor.editor | Aktas, G. | |
| dc.contributor.editor | Kozak, M. | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The case is designed to support discussions on the use of events for achieving strategic goals, particularly for place activation and creating positive long-term impacts. This practical case is applicable to students at various levels of education, from vocational training to bachelor’s and master’s levels. Participants, however, will get the most benefit from executing the case when they are able to apply knowledge of the role of events for placemaking to the case. This case is designed to be an in-class activity for group work, but it can be used as a topic for an assessment of an event design course for individual work. | |
| dc.identifier.citation | Source details - Title: International Case Studies in Event Management, 2024 / Mair, J., Aktas, G., Kozak, M. (ed./s), Ch.1, pp.1-7 | |
| dc.identifier.doi | 10.4324/9781003390381-1 | |
| dc.identifier.isbn | 9781032487083 | |
| dc.identifier.uri | https://hdl.handle.net/11541.2/37395 | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.publisher.place | UK | |
| dc.rights | Copyright 2024 selection and editorial matter, Judith Mair, Gurhan Aktas & Metin Kozak; individual chapters, the contributors Access Condition Notes: Accepted manuscript available after 1 January 2025 | |
| dc.source.uri | https://ebookcentral.proquest.com/lib/unisa/reader.action?docID=30999367%26ppg=28 | |
| dc.subject | events | |
| dc.subject | in-class activity | |
| dc.subject | event design course | |
| dc.title | Event concepts for place activation | |
| dc.type | Book chapter | |
| pubs.publication-status | Published | |
| ror.fileinfo | 12280719140001831 13280709010001831 Open Access Postprint | |
| ror.mmsid | 9916822929501831 |
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