Exploring consumer fanaticism: A fresh perspective on the concept of loyalty
Date
2005
Authors
Chung, E.
Farrelly, F.
Beverland, M.
Quester, P.
Editors
Purchase, S.
Advisors
Journal Title
Journal ISSN
Volume Title
Type:
Conference paper
Citation
Proceedings of ANZMAC 2005: Broadening the Boundaries [online] / S. Purchase (ed.):www1-www8
Statement of Responsibility
Emily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
Conference Name
Australia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
Abstract
School/Discipline
Dissertation Note
Provenance
Description
Initially published as a CD-ROM. Has since been made available online.