Exploring consumer fanaticism: A fresh perspective on the concept of loyalty

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dc.contributor.authorChung, E.
dc.contributor.authorFarrelly, F.
dc.contributor.authorBeverland, M.
dc.contributor.authorQuester, P.
dc.contributor.conferenceAustralia and New Zealand Marketing Academy Conference (2005 : Fremantle, W.A.)
dc.contributor.editorPurchase, S.
dc.date.issued2005
dc.descriptionInitially published as a CD-ROM. Has since been made available online.
dc.description.statementofresponsibilityEmily Chung, Francis Farrelly, Michael Beverland and Pascale Quester
dc.identifier.citationProceedings of ANZMAC 2005: Broadening the Boundaries [online] / S. Purchase (ed.):www1-www8
dc.identifier.orcidQuester, P. [0000-0001-6872-6973]
dc.identifier.urihttp://hdl.handle.net/2440/29402
dc.language.isoen
dc.publisherThe University of Western Australia
dc.publisher.placehttp://anzmac2005.conf.uwa.edu.au/Programs&Papers/pdfs/3-consumer-Beh/3-Chung.pdf
dc.source.urihttp://pandora.nla.gov.au/pan/25410/20060410-0000/smib.vuw.ac.nz_8081/WWW/ANZMAC2005/index.html
dc.titleExploring consumer fanaticism: A fresh perspective on the concept of loyalty
dc.typeConference paper
pubs.publication-statusPublished

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